Raised in a secular Jewish family from Philly, Batsheva graduated with honors from Vassar College, only then to dash her parents’ hopes for a simple and smooth life path when she opted for a different journey. She became religious, married at 21, and embarked on a life of spiritual accomplishments. 

 

And then, after insisting she’d never move to Israel, Batsheva packed up her family, sold their house, office building and 3 cars (sigh, the Lexus), and boarded the ELAL flight. That was in 2015, and she has never regretted it. 

 

Since then, Batsheva, together with her husband Yaakov, has figured out how to navigate Israeli day-to-day life – schools, shuls, and stores. While guiding their five children along their individual paths, including the army and haredi yeshivos, Batsheva learned Hebrew, trained as a guide for the Kotel Tunnels, and accepted the position as Director of Community Relations for Operation Home Again. 

 

With an eclectic career path whose highlights include more than a decade as a managing partner of Brand Launcher, Inc. and Turning Point, as a marketing copywriter, and as an underground tour guide, Batsheva is well-positioned to direct the entire gamut of administrative affairs for group Olim, including housing, education, and employment.

 

Alongside of her professional endeavors, Batsheva has served as a co-founder of Zooz from 1995 to 2014, hosting adult Jewish education, Shabbat experiences and wilderness excursions. When her oldest son was a paratrooper in the IDF, Batsheva co-founded The Shmira Project, in which over 70,000 participants worldwide spent the weeks of Operation Tzuk Eitan (2014) doing mitzvot for the merit of Israeli soldiers.

 

When you come to Israel, chances are you will somehow cross paths with Batsheva. Her passion for Israel and Aliyah finds wide expression in her hostessing a guest house, her gardening and mosaic artistry, and her exploring the back roads and alleyways of ancient cities.